Every business is a service, and that service needs to be designed. We help you create a powerful service vision through ideation.
Every business is a service, and that service needs to be designed. We help you create a powerful service vision through ideation.
At ideate, we collaborate with you using diverse methods to generate ideas as part of the design thinking process.
We help you redefine how digital supports your goals, solves challenges, and transforms service delivery, all beginning with ideation.
Looking at a service in its totality.
The people using it. The technology supporting it. The business delivering it.
Understanding the business processes.
From it’s services and operations, to products and marketing. Gathering business requirements, project objectives and setting the KPIs and metrics. Interviewing stakeholders and mapping the current business model.
Understanding how customers interact with the service.
Experiencing the service as a customer. Shadowing those using and delivering the service. Mapping the current user journey and defining the future user experience opportunities.
Understanding the service delivery teams.
Who manages the service and who delivers the service.
Understanding when people use the service.
How much time they have, their goals and motivations, location and environment, state of mind and behaviours. Defining use cases and key journeys.
Identifying their needs.
The channels, touch-points and journeys they will take to meet those needs. Creating experience journey maps, concept modelling, prototyping and testing.
Defining their journeys.
The moments of truth delivered across all touch-points to make the service coherent.
Developing eco-systems.
That can responsively deliver appropriate content through any channel that meet the users objectives. Architect and test. Design and test. Launch, learn and iterate.
Case studies
Defining the future of retail with the goal to increase sales across Tesco's multiple channels.
Leveraging Home Retail Group data and customer behaviours to proactively help customers seamlessly discover and purchase relevant products.
Helping Travelers define a new digital strategy to support ambitious expansion plans .
Who we are.
Visionaries crafting experiences for people, powered by technology and driven by ideation.
Who we are.
Visionaries crafting experiences for people, powered by technology and driven by ideation.
Our expertise in design thinking and design doing helps focus your team’s efforts, blending rationality with creativity to build extraordinary visions and the pathways to achieve them, starting with ideation.
Team.
Chris Clegg
CX / UX Designer
28 years working as a designer and director using Service Design and Design Research methodologies to help organisations deliver compelling, people centred services and products.
“Guiding the creative vision, I help clients or project teams of service designers and UX designers to implement methodologies that unearth insights into customer needs and help understand the bigger picture to define the business opportunities.
I help drive projects forward swiftly to relevant digital touch-points that enable better ecosystems and platforms that deliver improved customer experiences and bottom line impact for global companies and start-ups.”
Robin Bates
UX / UI Designer (Associate)
Award winning designer with over two decades of experience in the digital sector working with brands such as Rolls Royce, Bugatti, Paul Smith, Apple and Vertu.
Robin has worked with both major corporations and smaller businesses, as well as many of London's premier digital and marketing agencies such as AKQA, R/GA, Sapient, and Digitas, as a senior creative. His expertise spans branding, marketing, strategy, user experience, user interface, and visual design.
“My expertise is now focused on elevating and growing businesses through strategic branding and innovative product design.”
Arusha Elworthy
UX / UI Designer (Associate)
A hybrid UX/UI designer for over 16 years, working with many financial services and insurance brands including American Express, Mercer, Fidelity International, Travelers and RSA.
Arusha creates award winning front end UI page and interaction design as well as creating complex Design Systems and pattern libraries for established brands.
“My passion is creating design systems that optimise brand consistency, accessibility and efficiencies across both design and development teams.”
Awards.
DBA Design Effectiveness Bronze award for Dimension Data
Condé Nast award for Silverjet
TravelMole and Travolution awards for BMI Airways
Bafta for the V&A British Galleries
Our experience.
Empowering teams across various industries to overcome challenges with confidence and precision, fueled by continuous ideation.
Our experience.
Empowering teams across various industries to overcome challenges with confidence and precision, fueled by continuous ideation.
Industries.
Clients.
“Chris brought invaluable expertise to our process and helped us make sure we really approached our work with the perspective of our residents firmly at the forefront. But, in addition to his professional expertise, he brings a real passion for what he does and an underlying commitment to the importance of public services in a digital age.”
“I have been Chris’ client for over 10 years, at Silverjet, BMI, Europcar, Abercrombie & Kent and lately Mitchell’s and Butlers. It is difficult to express how talented he is in the art of articulating a customers / users ‘want’ into simple guest centric designs that also deliver against a business problem. I have loved working with Chris, he is challenging when it matters most, exceptional in delivering power concepts in user-centric / centred design or strategy. I look forward to working with Chris again.”