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TP ICAP wanted to take bold steps to transform their existing technology platforms and deliver the experiences expected by customers and the business alike.

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TP ICAP wanted to take bold steps to transform their existing technology platforms and deliver the experiences expected by customers and the business alike.

TP ICAP Group is a world leading liquidity and data solutions specialist. They connect clients to liquidity, seamlessly and responsibly, across financial and commodities markets globally, through a full range of broking protocols. They also provide clients with the data and analytics they need to do business better.

TP ICAP wanted to merge 33 subsidiary websites and 8 core brands into a single digital touch-point and move everything on to a new CMS.
 

New brand roll out to the market

 

Streamlined way of marketing teams to upload and manage site content

 
 

Goals

Help clients and investors understand our business model, proposition, brands and products.
Ensure clients, investors and staff come to us as the main source for latest market and industry insights.
Ensourage valuable relationships by connecting investors & clients to internal teams.
 
 

Solution

 

Showcase & reassure

  • We help clients and investors understand our business model, proposition, brands and products

  • We demonstrate who we are and what we stand for, and enhance our credibility and reputation

  • We offer access to the latest commercial, compliance and regulatory information

  • We reassure them they are in the best hands and that the information they acquire through us is reliable and timely.

 
 
 
 

Educate & empower

  • We help clients, investors and staff come to us as the main source for latest market and industry insights

  • We showcase ideas and perspectives and demonstrate our expertise, excellence and achievements

  • We encourage and facilitate people to champion our viewpoint.

 
 

Build relationships

  • We start valuable relationships by connecting our investors & clients to our teams

  • We encourage clients, investors and staff to continuously access information that is most relevant to their expertise

  • We promote and enable value exchange and knowledge transfer by connecting people, data and information.